For service businesses
A site, made by conversation.
Skip the templates and the drag-and-drop. Tell parley what you do — your AI editor writes the page, picks the layout, and ships it to your subdomain in seconds.
No card required · Free trial messages every month
How it works
A website, by the line.
Sign up
Pick a subdomain. Your site is live with a tasteful default in under a minute.
Talk to your editor
Describe the work — the audience, the offer, the tone. Your AI editor drafts the page, picks colors, sets the structure.
Iterate by sentence
"Make the hero darker." "Add a booking section with my Calendly." "Swap to the editorial theme." Edits land in seconds.
Themes
Two themes. Yours, customized in chat.
Start with minimal for clean and current, or editorial for serif-led and considered. Brand colors, typography, density, and corner radius all adjust per tenant — no config files, no theme editor.
Studio Lumen
Brand work, considered.
Identity, packaging, and editorial design for founders who care about the details.
minimal
Clean. Sans-serif. Lots of whitespace. The default.
Studio Lumen
Brand work, considered.
Identity, packaging, and editorial design for founders who care about the details.
editorial
Serif headlines, asymmetric grid, italic pull quotes.
Built for
Independent owners.
parley is shaped for service businesses — the kind where the work is you, and the website needs to feel like it.
Coaches
Lay out your offers, drop in a Calendly link, ship. Tell parley your packages and pricing — they show up structured, not as a wall of text.
Consultants
Three-section about, retainer pricing, and case-study testimonials. Edit the voice line-by-line until the copy reads like you wrote it (because you essentially did).
Designers & studios
Editorial theme, generous whitespace, image-led hero. Owner-uploaded photos via the media library, hosted images via URL — both work.
Photographers
Portfolio-feeling layout with a hero image, an about section, and a clear path to booking. Custom domain when you're ready to ship.
Pricing
Free to start. Pay when it earns its keep.
Free trial messages every month. Bring your own AI key for unlimited chat at cost. Three tiers when you're ready.
FAQ
Honest questions.
I'm not technical. Will this work for me?+
That's exactly who parley is for. If you can describe your business in a sentence, you can run your site. No themes to pick, no settings menus, no plugin bazaar. Tell the editor what you do, what you sell, and what you want it to feel like — it writes the page.
How fast can I get something I'd actually show a client?+
A few minutes. The first chat usually drafts hero, about, services, and contact in one pass. Most owners spend the next twenty minutes refining tone, swapping a section, picking a color. You're sending the link to a friend the same hour.
How much does it cost?+
Free to start, no card. Free trial messages every month. When you outgrow them, bring your own AI key (Anthropic, OpenAI, Google, or AWS Bedrock) — chat is unlimited and you pay your provider directly. Paid tiers land later for owners who want us to handle the AI bill too.
Can I keep my own domain?+
Yes. Use the parley.com subdomain we give you, or point your own domain — we handle the cert. Either way you own the site and the audience.
What if I outgrow it?+
Your content lives in a real database — we'll export it whenever you ask. No vendor lock-in, no contract to escape. Worst case, you leave with a clean copy of what you built.
How is this different from Squarespace, Webflow, or Wix?+
Those are builders — you drag, drop, configure. parley is a conversation. You don't learn an interface; you describe what you want and iterate by talking. The site is the byproduct, not the project.
Try it before you commit.
The demo runs against a real instance. Talk to it for two minutes and decide.