Themes
Two themes. Same content, two readings.
Pick a starting point, then talk to your editor — colors, typography, density, and corner radius all adjust per tenant. Switch between themes any time without losing your content.
minimal
themeClean, restrained, lots of whitespace. Sans-serif, single accent color, conservative spacing. The default — works for most service businesses.
- Sans-serif throughout
- Pill-shaped CTAs
- Centered, balanced layouts
- Accent color subtle by default
About
A small studio, working in long form.
I work with a few clients each season — the kind that want to slow down enough to make something honest. Most engagements run six to twelve weeks, deep collaboration, no account managers in between.
Before Lumen, I led brand at a Series-B fintech and freelanced under my name for designers I respect.
Engagements
How we work together.
Identity
Logo, typography, color, voice — the foundation everything else sits on. Six weeks, end to end.
$8,400
Editorial design
Annual reports, lookbooks, founder letters. For pieces that need to read as carefully as they look.
from $4,200
Advisory
Monthly retainer for in-house teams who want a brand director on call. Two reviews + async feedback.
$2,400/mo
Get in touch
Working on something good?
I read every note. Tell me about the work — what stage, what you're after, when you'd want to start.
Send a messageeditorial
themeMagazine-style: serif headlines, asymmetric grid, italic pull quotes, monospace metadata. Denser, more textual — for owners whose voice carries the work.
- Serif display + sans body
- Asymmetric 12-col grid
- Square / hard-edged CTAs
- Monospace eyebrow labels
A small studio, working in long form.
I work with a few clients each season — the kind that want to slow down enough to make something honest. Most engagements run six to twelve weeks, deep collaboration, no account managers in between.
Before Lumen, I led brand at a Series-B fintech and freelanced under my name for designers I respect.
How we work together.
- 01
Identity
Logo, typography, color, voice — the foundation everything else sits on. Six weeks, end to end.
$8,400
- 02
Editorial design
Annual reports, lookbooks, founder letters. For pieces that need to read as carefully as they look.
from $4,200
- 03
Advisory
Monthly retainer for in-house teams who want a brand director on call. Two reviews + async feedback.
$2,400/mo
Working on something good?
I read every note. Tell me about the work — what stage, what you're after, when you'd want to start.
[email protected] →Tunable
Themes are starting points, not boxes.
Both themes consume the same brand-token system. Tell your editor what you want and the page adjusts globally — no theme editor, no config files.
Color
"Make the accent forest green."
Typography
"Pair a serif heading with a sans body."
Density
"More breathing room."
Radius
"Softer corners, but not pills."
Pick a theme. Iterate from there.
Both themes are tasteful out of the box. Most owners ship without touching the brand tokens — and the ones who do, do it in chat.